Glossary / People & market / Insurance

Insurance

People & market

A contract where an insurer agrees to pay for covered losses in exchange for a premium.

Insurance is a risk transfer mechanism: you pay a premium to an insurance company, and in return they agree to cover certain financial losses defined in the policy. For startups, this typically includes liability, cyber, and professional coverage.

Where you'll see it

Vendor contractPolicyQuote

Why it matters for your business

  • Required by most investors, vendors, and landlords before doing business.
  • Protects your company from catastrophic financial losses.
  • Different lines of insurance cover different types of risk.

People also ask

What insurance does a startup need?

Most startups need at minimum: General Liability (GL), Technology Errors & Omissions (Tech E&O), and Directors & Officers (D&O) insurance. If you handle personal data, Cyber Liability is also essential. The exact requirements depend on your industry, contracts, and investors.

When should a startup buy insurance?

Buy insurance before you need it—ideally before signing your first vendor contract, closing a funding round, or hiring employees. Many enterprise clients and investors require proof of insurance before doing business with you.

Ready to take the next step?

Definitions are educational and may be modified by your specific policy language, endorsements, and state rules. For regulatory guidance, refer to the California Department of Insurance or the NAIC.

Reviewed by Andrei Craciunescu, CA Licensed Insurance Broker #4467994

Last updated: July 2026.