Glossary / People & market / Key Person Insurance

Key Person Insurance

Also known as: key person life insurance · key man insurance · keyman insurance

People & market

Life (and sometimes disability) insurance a company buys on a founder or critical employee, with the company as beneficiary, to survive their loss.

Key person insurance is a life, and sometimes disability, policy that a company takes out on an individual whose death or incapacity would materially harm the business, typically a founder, technical lead, or top salesperson. The company owns the policy, pays the premium, and is the beneficiary, so it receives the payout to cover lost revenue, recruiting a replacement, reassuring investors and lenders, or winding down gracefully. Venture lenders and some investors require key person coverage on founders as a condition of a debt facility or financing.

Where you'll see it

Vendor contractQuotePolicyApplication

Why it matters for your business

  • Venture-debt lenders frequently require key person life coverage on the founder as a loan condition.
  • Protects a founder-dependent company's runway if a critical person is lost.
  • Reassures investors and the board that the business can survive a catastrophic personnel loss.
  • The company is the owner and beneficiary, distinct from personal life insurance.

People also ask

What is key person insurance?

Key person insurance is a life or disability policy a company buys on a founder or critical employee. The company owns the policy and is the beneficiary, so if that person dies or is incapacitated, the business receives a payout to offset lost revenue, fund a replacement search, repay debt, or reassure investors.

Why do venture lenders require key person insurance?

A venture-debt lender is betting on the company's ability to execute, which often hinges on one or two founders. Requiring key person life coverage, frequently assigned to the lender, protects the loan if the founder is lost. It is a common condition in venture-debt term sheets.

How is key person insurance different from personal life insurance?

Personal life insurance is owned by the individual and pays their family. Key person insurance is owned by the company, paid for by the company, and pays the company, it protects the business, not the individual's household.

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Definitions are educational and may be modified by your specific policy language, endorsements, and state rules. For regulatory guidance, refer to the California Department of Insurance or the NAIC.

Reviewed by Andrei Craciunescu, CA Licensed Insurance Broker #4467994

Last updated: July 2026.